Title: Communications Specialist

Reports To: Director of Instructional Services

Supervises: NA

Position Purpose: The Communications Specialist will assist with planning events, graphic design, and will be part of a team supportung the marketing and public relations needs for the district.

Required Qualifications: BS in communications, mass media or other related field, skills in public relations and technical communications such as writing, photography, word processing, computer technology, design and electronic media are required. 

Desired Qualifications: Previous experience or willingness to learn video production and coordination of communications projects is desired.

Skills:

• Experience in school or corporate communications/marketing
• Strong writing and verbal abilities
• The incumbent must communicate effectively through writing, speaking and varied electronics mediums; and be a positive influence in developing, maintaining and encouraging a quality working climate.

Physical/Emotional Requirements: (The incumbent may be required to use the below requirements during any part of the working day.) The incumbent should have quality eye/hand coordination, be mobile and able to drive. Must be able to remain calm in stressful situations. 

Performance Responsibilities:

• Communication Skills:
  • Must be able to communicate effectively in writing and verbally to targeted audiences
  • Excellent grammar and proofreading skills
  • Understanding of AP style
  • Drafting media releases and newsletters
• Special Events/Projects:
  • Plan events and manage projects for district events
  • Maintain databases and documentation for events
• Online and Broadcast Marketing
  • Video skills including taping, editing, and storytelling preferred. Videotape events, edits video, and creates content for the district television station preferred
  • Monitor various social media venues for troubleshooting and awareness. Leverage and enhance existing social media accounts to tell the district’s story
  • Develop video and written news stories for placement on social media networks and district cable channel
• Attend district and community events to support coverage of key stories
• Use measurement tools including Google Analytics to evaluate existing work, recommend strategies to grow engagement on district platforms
• Media Relations: Serve as a back-up for media contacts and on-camera spokesperson

Terms of Employment: 12 months; salary and work year to be determined by the Board of Education.

Evaluation: Performance of this position will be evaluated in accordance with provisions of the board policy on evaluation of Support Services Personnel

Significant associations: The performance responsibilities are not limited to those outlined in this description and may include any other responsibilities as assigned by the administrator/supervisor