Title: Communications Specialist
Reports To: Communications Administrator
Supervises: NA
Position Purpose: To support the Senior Communications Specialist in managing the district television station, video and broadcasting activities. The communications specialist will assist with planning events, graphic design and will be part of a team supporting the marketing and public relations needs for the district.
Qualifications: BS in communications, mass media or other related field, skills in public relations and technical communications such as writing, photography, word processing, computer technology, design and electronic media are required. Previous experience in video, broadcasting and in graphic design desired.
Skills:
- Experienced in videotaping, television broadcasting and digital/print media
- Strong understanding of social media platforms
- Strong writing and verbal abilities
- The incumbent must communicate effectively through writing, speaking and varied electronics mediums; and be a positive influence in developing, maintaining and encouraging a quality working climate.
Physical/Emotional Requirements: (The incumbent may be required to use the below requirements during any part of the working day.) The incumbent should have quality eye/hand coordination, be mobile and able to drive. Must be able to remain calm in stressful situations. The candidate must be willing to work some evenings and weekends.
Performance Responsibilities:
- Communication Skills:
- Must be able to communicate effectively in writing and verbally to targeted audiences
- Excellent grammar and proofreading skills
- Understanding of AP style
- On camera media experience preferred
- Public speaking a must
- Drafting media releases and newsletters
- Special Events/Projects:
- Plan events and manage projects for district events
- Maintain databases and documentation for events
- Online and Broadcast Marketing
- Video tapes events, edits video, and creates content for the district television station
- Monitor various social media venues for troubleshooting and awareness Leverage and enhance existing social media accounts to tell the district’s story
- Develop video and written news stories for placement on social media networks and district cable channel
- Attend district and community events to support coverage of key stories
- Use measurement tools including Google Analytics to evaluate existing work, recommend strategies to grow engagement on district platforms
- Video skills including taping, editing and storytelling
- Media Relations: Serve as a back-up for media contacts and on-camera spokesperson
Terms of Employment: 12 months; salary and work year to be determined by the Board of Education.
Evaluation: Performance of this position will be evaluated in accordance with provisions of the board policy on evaluation of Classified Personnel
Significant associations: The performance responsibilities are not limited to those outlined in this description and may include any other responsibilities as assigned by the administrator/supervisor |